| 摘要: |
| 近年，面向国际的乡村旅游推进了乡村振兴以及塑造国家形象的概念发展，乡村景观的发展思路也随之产生变化，基于使用者角度了解乡村景观的实际感知反馈，能够明确乡村景观的核心魅力以及不同人群的关注重点。以日本冲绳恩纳村为例，通过Python语言收集各国游客的旅游评论数据并进行文本挖掘方法展开研究。由分析结果可知，各国游客普遍对于恩纳村持有好感，关注于体现海洋性地域特色的自然景观以及多民族融合的文化景观。不同游客群体受到东西方文化背景和日常生活环境等因素的影响，在旅游目的、观光期待、文化认同以及空间环境需求方面存在关注差异。由此案例在乡村旅游的国际化探索中呈现的经验和不足，为中国乡村景观的发展提出4点思考。 |
| 关键词: 乡村景观 用户生成数据 景观感知 乡村旅游 文本分析 |
| DOI：10.14085/j.fjyl.2022.09.0107.06 |
| 分类号:TU985.3/.7 |
| 基金项目:日本学术振兴会科学研究费助成事业基盘研究 C（编号 20K04884）；教育部人文社会科学研究青年基金项目（编号 21YJCZH137）；JST 次世代研究者挑战研究项目（编号 JPMJSP2109） |
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| Rural Landscape Perception from the Perspective of Internationalization: A Case Study of Onna Village, Okinawa, Japan |
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YANG Ruochen1, SU Chang2, ZHAO Jianye1, ZHANG Junhua1
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1.Chiba University;2.Huazhong University of Science and Technology
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| Abstract: |
| In recent years, the development ideas about rural landscape have changed with the development of the concept of promoting rural revitalization and shaping national image based on internationalized rural tourism. Understanding users’ feedback about their actual perception of rural landscape can clarify the core charm of rural landscape and the points of interest of different groups of people in rural landscape. Taking Onna village, Okinawa, Japan, as an example, this research collects tourism comment data from tourists from various countries using Python, and conducts research by the text mining method. Research results show that tourists from various countries all think highly of Onna Village, especially the natural landscape that can reflect the maritime regional characteristics and the multi-ethnic-cultural landscape therein; however, due to their difference in cultural background, daily life environment, etc., different tourist groups show certain differences in such aspects as tourism purpose, tourism expectation, cultural identity and space environment needs. The experience and inadequacy in the international exploration of rural tourism presented in this research can promote the reflection on rural landscape in China. |
| Key words: rural landscape user generated content landscape perception rural tourism text analysis |
| 引用本文: | 杨若琛,苏畅,赵建晔,章俊华.国际化视野下的乡村景观感知——以日本冲绳恩纳村为例[J].风景园林，2022，29（9）：107-112. |
| YANG Ruochen,SU Chang,ZHAO Jianye,ZHANG Junhua.Rural Landscape Perception from the Perspective of Internationalization: A Case Study of Onna Village, Okinawa, Japan[J].Landscape Architecture Journal, 2022, 29(9):107-112. |
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